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Black and Unlimited Shoutout

Black and Unlimited Shoutout

Touring June–Oct. 2024

Coming to an event near you

Be a megaphone for the Black creators you love

Almost half of Black-owned businesses are discovered through word of mouth*, which means we can all play a role in putting people on to top-notch Black-led brands & creators. Walmart Black & Unlimited: The Shoutout does just that. The Shoutout is a place to wear, share & amp up support for Black creativity & entrepreneurship. The experience is touring the country & will soon be at an event near you.

Let's use the power of shoutouts to drive visibility & discoverability for Black-led brands & creators who are changing the game.

*Source: Word of Mouth Still Drives Consumers to Black-Owned Businesses. "BLAC Media, 2022.

Wear, share & shout out your support!

From inspiring founders to dope artists, we're shouting out Black ingenuity & entrepreneurship. Inside Walmart Black & Unlimited: The Shoutout, youʼll...

  • Personalize merch designed by our artist partners to show love to your most-loved Black creators
  • Discover Walmartʼs lineup of Black-led brands
  • Snag giveaways for you & a friend to help spread the word about Black businesses

Don't miss our first stop at BETX on June 28–29 in LA. Stay tuned for details on where we'll be next.

Catch Walmart at BETX in LA on June 28–29

BETX is returning after a short hiatus & we're pulling up as the presenting sponsor. We can't wait to spread the word on Black creators. Don't miss the chance to create shoutout merch designed by Jae Tips & NickyChulo, plus get put on to Black-led brands sold at Walmart like Urban Hydration & Partake. We have free giveaways for you & a friend.

Stop by Friday & Saturday from 12pm–9pm PT.

Weʼre letting everyone know about our fave Black-led brands

We want you to do the same. At Walmart Black & Unlimited: The Shoutout, we're sending you off with free giveaways. Shouting out Black creators doesn't end when you exit the experience—it needs to happen year-round.

Click Here to shop all our Black-led brands. Don't forget to spread the word.

Shoutout to our amazing artist partners who helped design our experience

Jae Tips

Bronx-born fashion designer & award-winning artist, Jae had a successful Hip-Hop career before focusing on his streetwear brand, Savior Worldwide. He has designed some of the most sought after collabs with household brands. Check him out @jaetips


LA-based designer from Northern Virginia, Nicky studied Graphic Design at Savannah College of Art & Design before becoming an Art Director at Atlantic Records. He is now one of the most sought out visual artists in the music industry. Check him out @nickychulo

Ceej Vega

Baltimore-based Interactive Designer, multidisciplinary Artist & Founder of design-tech agency, Vega Studio. Ceej is a former software engineer & now works to connect underrepresented communities to opportunities in STEM via his tech incubator program, Check him out @ceej.vega

Chindo Nkenke-Smith

Founder of Amalaeju Design Studio & former Art Director at Quantasy + Associates, Chindoʼs designs are influenced by her Igbo heritage. She has partnered with companies like Warner Music Group. Check her out @ordinarychin

Our exciting programs help put Black-led brands in front of millions of Walmart customers. Learn more & apply!

Open Call

Meet face-to-face with Walmart & Samʼs Club merchants & potentially put your products in the hands of millions of customers.
Learn more

Walmart Start

Launch your emerging beauty brand at Walmart & gain access to resources that will set you up for success.
Learn more

Walmart Marketplace

Get instant access to Walmartʼs world-class supply chain & customer base to keep you focused on growing your business.
Learn more


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About Walmart Experiences

Looking for fun events for the whole family to enjoy? Walmart has you covered! Our experiences are filled with exciting activities for kids of all ages. From larger-than-life holiday snowglobes to ringside wrestling matches & live snowboarding events with some of your favorite athletes, Walmart is bringing the biggest events packed with family fun. We're inviting the community to get in on the action & join us for tons of interactive games, delicious treats, all kinds of surprises, giveaways & much, much more–only at Walmart!

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