New Jersey

As international fans travel across the U.S. for soccer's biggest matches, Walmart is giving them a uniquely American experience inside one of the country's most iconic retailers.

Walmart VIP Tourist Tours invite fans to explore the oversized products, snack aisles and uniquely American finds that have made Walmart a viral destination for international visitors. Spots are limited to the first 20 people in line. The guided experience includes custom Walmart passports, aisle stamps, tour guides and curated product samplings inspired by the items tourists are already discovering online.

The activation brings a viral social media trend to life, turning international visitors' curiosity about Walmart into a real-world experience.